Our History

Since 2007 this non-profit organization works with environmental education in Brazil promoting a positive and proactive attitude towards environmental issues. Currently more then 6000 children in the whole Brazilian territory are benefited with cultural presentations, dynamics, training courses, workshops, etc,. In 2010 the Robin Hood Project received support from the British Council through their Climate Generation Program; another 3000 kids will be contemplated and two training courses given now in 2011. Private schools also sponsor these environmental activities in degraded areas with low human development, distributing nonperishable food in charity.  In addition, a TV program, plus an educational computer game and many other projects are being developed by the Institute.  

What we do?

We develop an innovative environmental education project that has already reached 9000 children throughout the Brazilian territory. Our goal is to spread a new way of thinking and practicing Environmental Education. This new approach basically consists on the integration between media and entertainment in order to propagate knowledge and identification in favor of environmental reasons, without using the actual fatalistic speech that does not sensitize youth. In this way we are developing various tools such as digital games, television programs, websites, blogs, theaters and workshops. An important aspect is that we follow the current demand for entertainment that audience has, such as humor and fun activities. The key of success is integrating environmental educator’s individual potential with the power of social networks, forming multidisciplinary and international teams to insert environmental issues into entertainment industry.